Like a Wes Anderson film or a Kurt Vonnegut book, Mourinho’s teams have a distinct and recognizable style. They’re known to “park the bus” and happily take a 1-0 win. His forwards are fully expected to track back and anyone unwilling to do so will be sold (Mata’s fate) unceremoniously. Mourinho’s style has become full-blown at Chelsea where it was only nascent and semi-developed at his earlier clubs. Unsurprisingly, some scoff that it wants for aesthetic pleasure.
Showing posts with label Jose Mourinho. Show all posts
Showing posts with label Jose Mourinho. Show all posts
Tuesday, March 31, 2015
Chelsea: Branding Experts First, Football Club Second
In an era of
corporate branding, Chelsea has accomplished the impossible. It has
successfully differentiated itself. In an attempt to remain inoffensive to all
creeds and cultures, football clubs tend to inculcate an anonymous,
global personality. This strategy counterintuitively alienates potential supporters. It can even backfire when would-be fans fail to develop allegiances to an entity that is so inoffensive as to be Michael
Owen-bland. Someho, Chelsea has managed to standout in the milquetoast
marketplace of club football.
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