In an era of
corporate branding, Chelsea has accomplished the impossible. It has
successfully differentiated itself. In an attempt to remain inoffensive to all
creeds and cultures, football clubs tend to inculcate an anonymous,
global personality. This strategy counterintuitively alienates potential supporters. It can even backfire when would-be fans fail to develop allegiances to an entity that is so inoffensive as to be Michael
Owen-bland. Someho, Chelsea has managed to standout in the milquetoast
marketplace of club football.
No comments:
Post a Comment